View Original you
would like to find out the way to increase website traffic? Who doesn’t! As a
blogger, you would like your blog to rank high on Google and show up within the
results for each relevant search.
With the ever-changing algorithms, program optimization
(SEO) are often tricky.
But not impossible! It doesn’t need to be time-consuming or
super technical, as long as you’re doing the fundamentals for every post you
write.
In this article, I put together 17 easy steps which will
assist you rank higher on Google, albeit you’re completely new blog SEO.
By the top of this post, you’ll learn some invaluable tips
so you'll stop guessing and begin spending some time and resources on what
actually works.
17Easy Steps on the way to Rank Higher on Google
Okay, now we will get into the important tofu and potatoes
of the post.
And, as always, if you get to the top and think we’ve missed
something important or have any questions please leave a comment and allow us
to know!
1.Target the proper Keywords
Keyword research is one among the foremost important aspects
of SEO. this could be the primary thing you ought to check out once you decide
to find out how to start out a blog. It lays down the inspiration of your
optimization and you shouldn’t catch on wrong.
BY TARGETING the proper KEYWORDS, you'll HELP GOOGLE
UNDERSTAND WHAT YOUR CONTENT IS ABOUT.
TWEET THIS
By targeting the proper keywords, you'll help Google
understand what your content is about. This increases the likelihood of
shooting up your articles in response to an enquiry .
Here are some tips to focus on the proper keywords
Focus on one keyword per article: Focusing only on one
keyword helps you laser target your article for that keyword.
The Yoast SEO plugin requires you to settle on attention
keyword when you’re publishing content then makes sure that you simply use it
appropriately therein content.
Understand the user intent: To achieve SEO, you’ll got to
understand user intent and target keywords supported it.
What does “user intent” mean?
Simply put, it refers to what the searcher is to seek out
|searching for"> trying to find and expecting to find once they look
for those words in Google.
For example, if you sell cat t-shirts on your blog, you’ll
got to rank for keywords like buy cat t-shirt, purchase cat t-shirt, etc. That
way users who are looking to get your product will likely see your store.
On the opposite hand, If you’re an affiliate marketer,
you'll specialise in keywords like best cat t-shirts, compare cat t-shirts,
etc.
To read more about keyword research and user intent, inspect
this guide choosing the proper keywords for SEO.
2.Focus On Low Difficulty Keywords
Keyword difficulty is a crucial metric you would like to
stay an eye fixed on while choosing a keyword for your blog articles. the upper
the keyword difficulty, the more fierce the competition is and therefore the
harder it's to rank for.
When choosing keywords, the overall rule of thumb is to seek
out those that have an honest traffic volume with low competition.
To find keyword difficulty, you'll either use a free tool,
like AdWords Keyword Tool or a premium tool, like Ahrefs.
For keyword researching, I prefer Ahrefs because it
demonstrated low-hanging fruit among my keyword ideas that are easy to rank
for. It also gives insights into the estimated number of clicks for the
keywords.
Ahrefs gives each keyword an issue score on a scale of 1 to
100.
For example, Ahrefs tells me that keyword difficulty (KD) is
77 for a keyword link building, which is sort of a competitive keyword to rank
for. But if you click on the questions tab you'll get an inventory of low KD
keywords.
For example, the keyword best link building tools features a
KD of 30, which is comparatively easy to rank for.
specialise in Long Tail Keywords
Long Tail keywords are three or four phrase keywords that
are very specific to what you’re selling. they're generally easy to rank due to
their low competition.
Whenever your potential blog reader uses a highly specific
search phrase on Google, they have a tendency to understand exactly what
they’re trying to find . And if you'll create content that matches that search
intent, you’ll make certain to rank high!
You need to use these keywords within the right places on
your content, for instance , in title, description, and subheadings of your
content.
You can use Ahrefs to seek out potential long tail keywords.
All you've got to try to to is enter your keyword then on the left panel, click
on Questions. it'll offer you an inventory of questions / long tail keywords
that are being searched associated with your keyword.
The other method is to seem for related questions on Quora
that are being ranked within the top 3 on Google.
If there's a Quora thread being ranked on Google meaning the
keyword has low competition and it’s easy to rank for.
To find these threads, attend Ahrefs, Site Explorer » Enter
Quora.com » Organic keywords » Filter by keywords associated with your niche »
Filter by positions 3 and under » Sort by volume.
You will find an inventory of keywords that are being ranked
within the top 3 of Google. All you've got to try to to is canopy these topics
and watch that traffic appear .
Now that you simply simply have an inventory of keywords
that you can target, let’s advance to the on-page optimization section. this is
often where you'll put the keywords you found to good use.
Use Your Keywords within the Title and Subheadings
There’s some correlation between keywords within the title tag and
Google rankings.
Alongside, i like to recommend you employ your primary keyword
and its different variation in your content’s heading tags also .
But don’t stuff your keywords in an effort to control your
site’s ranking because which will have a negative impact.
5.Write Compelling Titles and Meta Descriptions.
Did you recognize that click through rate (CTR) for your page within
the search result's also a blog ranking factor on Google? for
instance , if your article is listed within the third position
for a keyword and you managed to receive more clicks than the
primary , you’ll eventually rise to the second or first!
In order to receive high CTR and make sure that you stay the
highest spot, you’ll got to write titles and descriptions that
grab the eye of the searcher and entices them to click.
Bear in mind that for the title, you simply have 55 characters,
so you would like to offer it some thought before you write it.
There are a couple of things that you simply got to confine mind
while writing an SEO title and meta description for your post.
Don’t let your title and outline stop in Google. you would
like the searcher to urge the entire idea of what your
content is about.
Add your keyword within the title and outline .
Never stuff keywords – confirm your writing sounds natural.
You can easily add Meta descriptions and titles if you've got Yoast
installed on your WordPress.
6.Make Your Blog Responsive
Google uses mobile-first indexing. meaning that it's at
your mobile site to work out the way to rank it in search
results, albeit the search is on desktop.
That means it’s important that your site works well on mobile devices, albeit most
of your traffic is on desktop.
To ensure this, you would like to select a responsive WordPress
theme.
There are many WordPress responsive themes available on the market. you'll pick
one that you simply like and install it on your blog.
If you furthermore may want to find out the way to install
WordPress on your server then do read our guide.
Optimize for Featured Snippets
If you would like to urge the foremost out of your content,
then it’s smart to optimize your blog to point out up in featured
snippets.
Featured snippets are shown before the primary position,
usually during a box with a picture , video or a table.
They stand call at the search results which helps you to urge more
clicks.
Here is how a featured snippet looks like:
featured snippets - Blog SEO
There are 4 differing types of featured snippets that you
simply will come across:
Paragraph
List (both numbered and bulleted)
Table
Video
Optimize your content for the featured snippet and you’ll be ready
to drive more traffic to your blog.
8. Optimize Your Images to Drive More Traffic
Here’s a secret that the majority bloggers don’t know about: Google
Image Search can send tons of traffic to your blog if you optimize
your images properly!
All you would like to try to to is add alt text to your
images. to try to to this, click on your image and specify the
choice text as shown below.
how to add alternative text - Blog SEO
Add an appropriate description within the Alternative Text box so
Google can recognize what the image is all about and help your potential
readers discover it once they do Google image search.
Apart from having an appropriate alt text, confirm your image loads
fast. you'll ensure this by employing a WordPress plugin
called ShortPixel. this may compress your images and make them load
faster.
9. make sure that you've got User-Friendly URLs
To ensure that you simply have user-friendly URLs, you would
like to form sure your URLs are short and descriptive.
If you’re starting out, confirm to vary the default permalink
structure, so your URL looks shorter and pretty.
Never use URLs that have special characters or dates in your URL. they
create them unnecessarily long and ugly.
10. Improve Your Site’s Load Speed
Page load speed may be a ranking factor, which suggests that
if you would like to outrank your competition you’ll got
to make your pages load faster.
Even if the Page load speed wasn’t a ranking factor it’s still important
if you're serious about delivering the simplest quality to
your readers.
To optimize your page speed you would like to travel to Google
Pagespeed Insights and enter your URL.
Go through the recommendations and implement Google’s suggestions. this
may assist you improve your website’s page speed significantly.
You can also install a caching plugin on your WordPress to enhance your
page speed. We use and recommend WPRocket, one among the
simplest caching plugin available.
Check out our guide to speeding up your WordPress site for more tips.
Now that you simply have the proper set of keywords and
optimized pages for the simplest results, let’s take a
glance at some technical SEO tips for your blog.
Technical SEO is completed once you want to form sure
that your blog is about up for fulfillment .
Don’t worry, you don’t got to be a coder to try to to technical
SEO! you only got to keep an eye fixed out for errors
and make sure that things are running smoothly.
Here are a number of our tips to assist you out.
11. Create a correct Content Hierarchy
What I mean by a correct content hierarchy is that you
simply got to build your content during a way that’s easy
for your visitors to navigate, and shows Google the relative importance of
each page.
Make sure every page on your site is merely a couple of clicks faraway
from your home page, especially your important pages. sort of a landing
page, pillar content, etc.
Use your header and sidebars for linking bent your important pages.
Submit a Sitemap to Google Search Console
Submitting a sitemap helps Google understand the structure of your blog, and it
also helps Google crawl all of your pages.
Google will eventually find any site that’s linked to from other sites
across the online . But submitting a sitemap can help to rank your
site faster.
If you’re using the Yoast plugin, it'll generate a sitemap file for
you. you'll follow this guide to submitting your sitemap to Google.
14. Remove Thin Content
Thin content classifies as any content piece that has 300 words or less.
These sorts of content offer little to no value and Google tends to
prefer for much longer content.
To fix this, either strengthen the content or remove it.
15.Get High-Quality Backlinks
You can’t rank high on Google if you don’t have good quality backlinks. But before
I explain the way to get high-quality backlinks, i would
like to first address why does one need them.
Google’s program results page (SERPS) has 130 trillion sites indexed
on Google. so as to rank higher on Google, you would like backlinks
that act as votes of authority.
Many studies suggest that there's a robust correlation
between the amount of referring domains and better rankings.
If you get backlinks from more referring domains then that helps you climb the
rankings but how does one skills many are enough? the
simplest thanks to determine is to use an SEO tool like Ahrefs,
SEMRush or the other tool that shows you the amount of
referring domains your competition has for a selected keyword.
Let’s say that a keyword that you simply rank for features
a high keyword difficulty and it's a mean of 90 referring
domains. so as to compete for that keyword, you'll need
to get a minimum of 90 quality backlinks from unique domains.
But truth be told, backlinks alone won’t get you to rank on the
primary page of Google. Google’s algorithms are complex, there are over
200 ranking within the Google algorithm that helps determine which
page it must reward.
Getting a replacement website or any website on organic search is
tough work. you would like to possess a solid content
marketing strategy and tons of patience to realize good
results.
16.Invest during a Good Link Building Strategy
Gone are the times when webmasters wont to get links from
forums and web 2.0s using exact anchor texts. These links have zero value and
you won’t get far if your link building strategy includes getting links from
these sources.
A good link building strategy should emphasize on building quality content
because let’s face it, nobody will link to your content if it isn’t
good.
Once you're confident that your content is linkable you'll start
reaching bent influencers in your niche and ask them to link back to
your content if they find it valuable.
There are many other ways through which you'll get backlinks. a
number of them are:
Skyscraper technique
Broken link building
Guest post
Link reclamation
Unlinked brand mentions
Community site and link building
Content repurposing and syndication
Paid promotion through PR agencies
You can read all about this intimately in our link building guide.
17.Improve Your Website’s User Experience
Having an honest user experience is directly associated
with achieving higher search ranking and organic traffic. User
experience is predicated on many things, for e.g. a user lands on
your website employing a search query for the simplest keto
diet. If you're page isn’t neat or doesn’t have the
relevant information then the user will hit the rear button to
travel back to the search results.
Google and other search engines will take this as a symbol that your
webpage doesn't have the relevant information and move you down the
rankings.
There are tons of the way you'll work to enhance your
user experience. I’ve mentioned a number of them below.
Optimize your page speed: Don’t you only hate it once you need
to wait what looks like hours for an internet site to
load? Everyone does, if you would like your users to
remain on your website then confirm that it loads fast.
Satisfy the search intent: As an internet site owner, it's your
responsibility that the knowledge should be relevant and reliable.
Anything below par will increase your bounce rate, a bounce occurs when a user
leaves your website without interacting. undergo the search
results you're optimizing for and see if your website matches
the search intent.
Make your site easy to navigate: Using internal links that link bent relevant
articles will help users navigate your website with ease. Just confirm you
don’t link an excessive amount of because it may cause
information overload. Proper internal linking improves your bounce rate
and it's also considered as an honest on-page SEO
practice because it can assist you improve your page rank.
Bonus Tip: Optimize for Local Search
Local search optimization is important for little businesses
that operate a regional scale. Optimizing for local search will get your local
business high rankings on Google search results, higher leads and better
conversions.
So, how does one optimize for local search?
Create a Google my business account, it's one among the
simplest SEO tactics to assist you get top rankings on Google maps.
Get reviews from happy customers, this may not only help
your site rank higher but it'll also offer you the much needed credibility.
you'll then boast your 5 stars on social media to draw in new customers.
Target relevant keywords, use keyword tools like Google
keyword planner to focus on relevant keywords that your potential customers are
checking out . this may assist you stay before the curve and you'll be ready to
answer their queries before any of your competitors.
Your content should cover local news stories and events,
almost every digital marketing expert goes to stress that blogging is that the
best thanks to get rankings. But once you are optimizing for local search your
piece of content should only be talking about the local events. this may make
your site relevant and it won’t sway away your potential customers.
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